Sell Fast, For Top Dollar

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The Selling Process

It shouldn't have to be hard to sell your house. Let us help you make it easy.

1. Create A Plan and Clear Picture

We'll have a no pressure--no BS consultation to find the best option for you.

2. Create Pricing Strategy

We help you determine a price by using researched local market statistics.

3. Property Prep

You have the option to sell in as-is condition OR if you'd like to really get top dollar, we will advise you on the repairs you should prioritize.

Why Work With Us?

We provide valuable insights into the local housing market and help navigate the complex process of selling your property.


Save time and money by leveraging our expertise, network and resources.

Sell Quickly

We prioritize selling your home as soon as possible.

Top Dollar

If you prefer making top dollar VS. selling quickly then we will create a strategy for you to reach this goal.

What to expect:

Strategic Positioning in Pricing: We don't price your home to SIT, we price it to SELL using Strategic Pricing Analysis.

Schedule Media Day: Photos, video and virtual tour will get scheduled to all be shot in one session.

Physical and "Virtual" Home Staging Consultation: To ensure the "wow factor", we will provide staging advice to prepare your home for sale. We also offer "virtual" staging for vacant homes and/or empty rooms. See examples below:

Establish Show-ability: Decide if/where the lockbox will be placed and when tours are able to be scheduled. All showings will be tracked and reported.

Professional Color 2D Photography: Only the best photos highlighting the features of your home will be placed online or in any publications. We use wide-angle, HDR photos to show your home in the best light.

High-Definition Video: Walkthrough video

showcasing features and amenities

Professional 3D Virtual Tour: We create a digital open house available 24/7 for anyone with internet access to tour your property. See below:

Post on MLS and Websites: Listing will be published in over 100 websites.

Blast to Database: We market heavily to REALTORS as 95% of residential sales involve local REALTORS and we provide them with material to easily sell the property to their clients.

Advertising: We spend IN EXCESS of $1,000 every month on social media & print advertising attracting hundreds of buyers and increasing awareness in our brand. We also create an additional budget for each listing.

Market on Social Media: Facebook, Instagram, LinkedIn, Google, Youtube with targeted and retargeted ads

Monitor Listing Analytics: track online activity to optimize digital marketing.

Respond to Inquiries: We return all calls and

inquiries by the end of the business day.

Actively Prospect: We call the neighbors and other potential buyers to solicit offers.

Availability 7 days a Week: Team member on call every single day

Personal Websites: Drive organic and paid traffic to your custom property websites

Open House: Host an affective & strategic event for potential buyers to attend

Place Yard Sign: With custom QR code directing to listing.

Networking: I'm involved in mastermind's, coaching groups, business associations, and more that I'll share this opportunity in.

Setup Market Pulse: Automatic search to keep you updated on comparable sales activity in the area.

Prepare Seller Net Sheet: estimate on your closing statement so you can make the best decision.

Speak with Buyer's Lender: review details of the file and confirmation the buyer has been pre-qualified.

Escrow Deposits: Ensure earnest money is deposited into escrow.

Track Contingencies: Schedule all dates to the contract and giving notice prior.

Appraisal & Inspection: On site team member during inspection and meeting appraiser the detail report about property.

Final Walkthrough: Attend last walk-through for buyer prior to closing.

Blog

Curious homeowner about local market update. Hansel Duran realtor at lokation

What Homeowners Should Know About the Fall 2025 Housing Market

August 07, 20252 min read

As we move into the second half of 2025, homeowners across the country are keeping a close eye on the housing market—and for good reason. While this year hasn’t brought the rapid growth seen during the pandemic years, it has introduced some important shifts that may impact your decision to sell.

Here’s what you need to know.

Inventory Is Rising, Giving Buyers More Options

According to Zillow, there are now more homes on the market than at any point since 2019. This rise in inventory is giving buyers more to choose from and may be putting slight pressure on sellers to price more competitively.

That doesn’t necessarily mean a market downturn—but it does mean sellers should be prepared to stand out through pricing, presentation, and marketing.

Mortgage Rates Remain High, Affecting Buyer Behavior

The Federal Reserve recently decided to hold interest rates steady, and while this move was expected, it hasn’t resulted in the drop many buyers were hoping for. The average 30-year fixed mortgage rate remains around 6.75%, nearly unchanged from this time last year and significantly higher than the 3% rates seen in 2021.

While some economists expect rates to ease slightly by the end of the year—possibly dipping to 6.4%—a dramatic drop is unlikely.

According to Realtor.com’s Danielle Hale, “Fed rate cuts...should help mortgage rates fall, relieving some of the strain on homebuyers.” Still, affordability remains a real challenge for many.

Home Prices Are Still Climbing—but More Slowly

Despite softer demand, home prices continue to edge upward nationally. In June, the median home price in the U.S. hit an all-time high of $435,300, according to the National Association of Realtors (NAR).

However, price growth has moderated compared to previous years, especially in markets with rising inventory. In some regions, prices have even begun to decline slightly as sellers show more flexibility during negotiations.

What About the Local Market?

Here in South Florida, and particularly in areas like Pompano Beach, inventory has also seen a modest increase. Some sellers are adjusting their expectations as buyers become more price-sensitive.

If you're thinking about selling, this may be a good time to get ahead of the competition—especially before more listings come online in late fall and winter.

Key Takeaways for Homeowners

  • The market is shifting, not collapsing. Homes are still selling—but buyers are taking their time and being selective.

  • Price positioning and home presentation are critical. Staging, photography, and marketing matter more now than they did a year ago.

  • Mortgage rates may soften slightly, but affordability challenges remain for many buyers.

  • Sellers who are realistic and well-prepared will likely be rewarded with strong offers—especially for well-maintained, move-in-ready homes.

Thinking About Selling?

Even in a higher-rate environment, homeowners still hold significant equity—and many markets continue to see steady demand for well-priced homes.

If you're considering a move, now is a great time to explore your options before the holiday slowdown. A professional market analysis can help you decide whether selling this fall is the right move.

Real EstateMarket Update
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Hansel Duran

Hansel Duran is an experienced and dedicated real estate agent who specializes in selling properties and helping customers find their dream homes in South Florida. With more than 9 years of experience as a realtor, he has the knowledge to guide clients through the selling & home-buying process and negotiate the best possible deal for them. As he works out of Pompano Beach, Florida, Hansel can help you source off-market properties or get a fair price point on market listings. He also provides assistance with all paperwork associated with selling & purchasing a house such as arranging financing, securing insurance and completing closing documents. If you’re looking for someone knowledgeable in your area to make sure that your journey into homeownership is successful - reach out to him today!

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