Sell Fast, For Top Dollar

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The Selling Process

It shouldn't have to be hard to sell your house. Let us help you make it easy.

1. Create A Plan and Clear Picture

We'll have a no pressure--no BS consultation to find the best option for you.

2. Create Pricing Strategy

We help you determine a price by using researched local market statistics.

3. Property Prep

You have the option to sell in as-is condition OR if you'd like to really get top dollar, we will advise you on the repairs you should prioritize.

Why Work With Us?

We provide valuable insights into the local housing market and help navigate the complex process of selling your property.


Save time and money by leveraging our expertise, network and resources.

Sell Quickly

We prioritize selling your home as soon as possible.

Top Dollar

If you prefer making top dollar VS. selling quickly then we will create a strategy for you to reach this goal.

What to expect:

Strategic Positioning in Pricing: We don't price your home to SIT, we price it to SELL using Strategic Pricing Analysis.

Schedule Media Day: Photos, video and virtual tour will get scheduled to all be shot in one session.

Physical and "Virtual" Home Staging Consultation: To ensure the "wow factor", we will provide staging advice to prepare your home for sale. We also offer "virtual" staging for vacant homes and/or empty rooms. See examples below:

Establish Show-ability: Decide if/where the lockbox will be placed and when tours are able to be scheduled. All showings will be tracked and reported.

Professional Color 2D Photography: Only the best photos highlighting the features of your home will be placed online or in any publications. We use wide-angle, HDR photos to show your home in the best light.

High-Definition Video: Walkthrough video

showcasing features and amenities

Professional 3D Virtual Tour: We create a digital open house available 24/7 for anyone with internet access to tour your property. See below:

Post on MLS and Websites: Listing will be published in over 100 websites.

Blast to Database: We market heavily to REALTORS as 95% of residential sales involve local REALTORS and we provide them with material to easily sell the property to their clients.

Advertising: We spend IN EXCESS of $1,000 every month on social media & print advertising attracting hundreds of buyers and increasing awareness in our brand. We also create an additional budget for each listing.

Market on Social Media: Facebook, Instagram, LinkedIn, Google, Youtube with targeted and retargeted ads

Monitor Listing Analytics: track online activity to optimize digital marketing.

Respond to Inquiries: We return all calls and

inquiries by the end of the business day.

Actively Prospect: We call the neighbors and other potential buyers to solicit offers.

Availability 7 days a Week: Team member on call every single day

Personal Websites: Drive organic and paid traffic to your custom property websites

Open House: Host an affective & strategic event for potential buyers to attend

Place Yard Sign: With custom QR code directing to listing.

Networking: I'm involved in mastermind's, coaching groups, business associations, and more that I'll share this opportunity in.

Setup Market Pulse: Automatic search to keep you updated on comparable sales activity in the area.

Prepare Seller Net Sheet: estimate on your closing statement so you can make the best decision.

Speak with Buyer's Lender: review details of the file and confirmation the buyer has been pre-qualified.

Escrow Deposits: Ensure earnest money is deposited into escrow.

Track Contingencies: Schedule all dates to the contract and giving notice prior.

Appraisal & Inspection: On site team member during inspection and meeting appraiser the detail report about property.

Final Walkthrough: Attend last walk-through for buyer prior to closing.

Blog

Aerial photo of Palm Aire Condos in Pompano Beach, Florida by Hansel Duran Realtor at LoKation Real Estate

Florida’s Condo Market Is Under Pressure: 5 Factors Owners Should Watch Now

August 08, 20253 min read

Florida’s condo market is entering a critical period and for many homeowners, the next few months may be the best window to sell before conditions shift even further.

While buyer demand hasn’t disappeared, there’s growing pressure on buildings and by extension, condo owners as new laws, higher fees, and insurance premiums begin to reshape the landscape. In short: the market is changing, and homeowners should stay informed.

Here’s what you need to know:

1. Reserves Are No Longer Optional and Many Buildings Aren’t Ready

After the tragic Surfside condo collapse in 2021, new state laws now require Florida condo associations to undergo milestone structural inspections and hold minimum reserve funds for repairs. Unfortunately, many buildings still fall short.

Buyers and lenders are paying close attention to reserve studies and financial reports. Buildings that fail to meet reserve requirements may face financing issues, plummeting demand, and price pressure.

2. Special Assessments Are Surging

To comply with the new laws, some condo buildings have already issued special assessments totaling thousands of dollars per unit often without much notice.

These unexpected costs are making it harder for owners to hold on and discouraging new buyers from entering the market. In older buildings especially, assessments can pile on quickly as repair timelines approach.

3. HOA Fees Are Skyrocketing

To boost reserves and meet inspection standards, many condo associations are hiking monthly dues and some buildings have doubled fees in less than two years.

What used to be a relatively affordable ownership option is now becoming less financially attractive, especially for retirees or part-time residents.

4. Insurance Premiums Continue to Climb

Florida insurance premiums have been rising across the board and condos are no exception. For some buildings, coverage has become more expensive or difficult to obtain, especially for those near the coast or with deferred maintenance.

Buyers are factoring this in. Higher premiums + higher HOA = less buying power and more resistance to current asking prices.

5. Inventory Is Rising Fast — Especially in Pompano Beach

Across South Florida, inventory is creeping up as sellers try to exit before additional assessments or buyer scrutiny kicks in. In Palm Aire (Pompano Beach, 33069), inventory has nearly tripled over the past two years, according to MLS data.

Inventory in Zip Code 33069 Over The Last 24 Months For Condos Including All Price Ranges by Hansel Duran Realtor at LoKation Real Estate

More listings = more competition. Owners who wait may find themselves in a crowded market with fewer serious buyers.

What Does This Mean for Condo Owners?

The truth is, not every building is in trouble but the gap between well-run condos and those struggling to meet new requirements is growing fast.

If your building has strong reserves, clean inspection history, and reasonable fees, you’re in a solid position and that could be appealing to buyers who are still active but cautious.

But if you’re in an older building or you’re aware of upcoming assessments or repair needs, now may be the time to evaluate your options while buyer activity remains steady.

A Soft Window to Exit Before Conditions Tighten Further

Markets like this don’t crash overnight, but they do evolve quickly.

For owners considering a move, downsizing, or cashing out on equity, this fall could represent a strategic time to sell, especially before interest rates shift or more sellers hit the market.

Let’s Talk About Your Building

If you’re curious about your building’s position in today’s market, or you’ve been thinking about selling but unsure of timing, let’s connect for a no-pressure conversation.

A quick analysis could help you make an informed decision and give you a head start before more changes hit the condo landscape.

Real EstateMarket UpdatePompano BeachCondo
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Hansel Duran

Hansel Duran is an experienced and dedicated real estate agent who specializes in selling properties and helping customers find their dream homes in South Florida. With more than 9 years of experience as a realtor, he has the knowledge to guide clients through the selling & home-buying process and negotiate the best possible deal for them. As he works out of Pompano Beach, Florida, Hansel can help you source off-market properties or get a fair price point on market listings. He also provides assistance with all paperwork associated with selling & purchasing a house such as arranging financing, securing insurance and completing closing documents. If you’re looking for someone knowledgeable in your area to make sure that your journey into homeownership is successful - reach out to him today!

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