Sell Fast, For Top Dollar

The Selling Process

It shouldn't have to be hard to sell your house. Let us help you make it easy.

1. Create A Plan and Clear Picture

We'll have a no pressure--no BS consultation to find the best option for you.

2. Create Pricing Strategy

We help you determine a price by using researched local market statistics.

3. Property Prep

You have the option to sell in as-is condition OR if you'd like to really get top dollar, we will advise you on the repairs you should prioritize.

Why Work With Us?

We provide valuable insights into the local housing market and help navigate the complex process of selling your property.


Save time and money by leveraging our expertise, network and resources.

Sell Quickly

We prioritize selling your home as soon as possible.

Top Dollar

If you prefer making top dollar VS. selling quickly then we will create a strategy for you to reach this goal.

What to expect:

Strategic Positioning in Pricing: We don't price your home to SIT, we price it to SELL using Strategic Pricing Analysis.

Schedule Media Day: Photos, video and virtual tour will get scheduled to all be shot in one session.

Physical and "Virtual" Home Staging Consultation: To ensure the "wow factor", we will provide staging advice to prepare your home for sale. We also offer "virtual" staging for vacant homes and/or empty rooms. See examples below:

Establish Show-ability: Decide if/where the lockbox will be placed and when tours are able to be scheduled. All showings will be tracked and reported.

Professional Color 2D Photography: Only the best photos highlighting the features of your home will be placed online or in any publications. We use wide-angle, HDR photos to show your home in the best light.

High-Definition Video: Walkthrough video

showcasing features and amenities

Professional 3D Virtual Tour: We create a digital open house available 24/7 for anyone with internet access to tour your property. See below:

Post on MLS and Websites: Listing will be published in over 100 websites.

Blast to Database: We market heavily to REALTORS as 95% of residential sales involve local REALTORS and we provide them with material to easily sell the property to their clients.

Advertising: We spend IN EXCESS of $1,000 every month on social media & print advertising attracting hundreds of buyers and increasing awareness in our brand. We also create an additional budget for each listing.

Market on Social Media: Facebook, Instagram, LinkedIn, Google, Youtube with targeted and retargeted ads

Monitor Listing Analytics: track online activity to optimize digital marketing.

Respond to Inquiries: We return all calls and

inquiries by the end of the business day.

Actively Prospect: We call the neighbors and other potential buyers to solicit offers.

Availability 7 days a Week: Team member on call every single day

Personal Websites: Drive organic and paid traffic to your custom property websites

Open House: Host an affective & strategic event for potential buyers to attend

Place Yard Sign: With custom QR code directing to listing.

Networking: I'm involved in mastermind's, coaching groups, business associations, and more that I'll share this opportunity in.

Setup Market Pulse: Automatic search to keep you updated on comparable sales activity in the area.

Prepare Seller Net Sheet: estimate on your closing statement so you can make the best decision.

Speak with Buyer's Lender: review details of the file and confirmation the buyer has been pre-qualified.

Escrow Deposits: Ensure earnest money is deposited into escrow.

Track Contingencies: Schedule all dates to the contract and giving notice prior.

Appraisal & Inspection: On site team member during inspection and meeting appraiser the detail report about property.

Final Walkthrough: Attend last walk-through for buyer prior to closing.

Blog

Real estate sign with 'Sale Pending' rider in front of a South Florida home listed by Hansel Duran - Realtor at LoKation

What Does Contingent Mean on a House Listing?

September 18, 2026•4 min read

A contingent listing means the seller has accepted an offer, but the sale isn't final yet. One or more conditions, called contingencies, have to be satisfied before the deal can move to closing. Until those conditions are met, the sale can still fall through.

Think of it as a conditional yes. Both sides have agreed in principle, but specific requirements still need to be fulfilled. If you're the buyer, your agent will be tracking those conditions and keeping things on schedule. If you're the seller, this is the stage where patience matters — the deal isn't done until it's done. If a contingency isn't met, the buyer typically has the right to walk away, often with their earnest money returned.

Common Types of Contingencies

  • Inspection Contingency: The buyer schedules a professional home inspection. If significant issues turn up, the two sides can negotiate repairs, a price reduction, or the buyer can back out. According to the National Association of REALTORS®, about 82% of buyers include a home inspection contingency — so if you're buying, this is worth building into your offer, and if you're selling, expect it.

  • Financing (Mortgage) Contingency: The sale depends on the buyer getting approved for a mortgage. If the lender denies financing, the buyer can cancel without penalty.

  • Appraisal Contingency: Requires the home to appraise at or above the agreed purchase price. If it appraises low, the buyer can renegotiate the price or walk away.

  • Home Sale Contingency: The buyer needs to sell their current home before closing on the new one. This is common, but it can stretch out the timeline — something to factor in if you're a seller comparing offers.

During the contingent stage, some sellers keep accepting backup offers in case the primary deal doesn't close. If you're selling, this is a conversation worth having with your agent — it can be a smart safety net depending on your situation.

What Does Pending Mean in Real Estate?

A pending listing means every contingency has been cleared and the sale is in its final stages. The property is essentially off the market. What's left — final mortgage approval, the title search, escrow, and closing paperwork — is largely procedural.

Most pending sales close without a hitch, but last-minute complications can still pop up. Financing hiccups or title issues occasionally surface even in the final stretch, which is why a good agent stays engaged with the lender, title company, and both sides all the way to the closing table — even once the hard part looks finished.

Types of Pending Statuses

  • Pending – Taking Backup Offers: The seller is still open to backup offers in case the current deal falls apart.

  • Pending – Short Sale: The sale needs lender approval before it can close, which can add significant time to the process.

  • Pending – Do Not Show: The seller is confident the deal will close and has stopped accepting showings or new offers.

  • Pending – More Than 4 Months: A listing pending for over four months may signal complications — or it may just mean the MLS status hasn't been updated since closing. If you're watching a listing like this, it's worth asking your agent what's actually going on.

Sale Pending vs. Contingent: What to Expect at Each Stage

Knowing the difference between pending and contingent isn't just insider knowledge — it changes what you should expect, and when.

During a Contingent Sale

This stage is the most active. Deadlines are being tracked, inspectors and lenders and appraisers are all in motion, and there's still real risk the deal could change or fall through. If you're the buyer, stay responsive — delays on your end can jeopardize your contingency deadlines. If you're the seller, this is when your agent should be keeping you posted and helping you think through whether backup offers make sense for your situation.

During a Pending Sale

Once a listing goes pending, the heavy negotiating is behind you and the focus shifts to closing logistics — financing confirmation, title work, and paperwork. It's a quieter stage, but not a completely passive one. Staying reachable and responsive to your agent's requests during this window is still the best way to protect a smooth, on-time closing.

Have questions about where your sale or purchase stands? Reach out anytime — I'm happy to walk you through exactly what stage you're in and what to expect next.

Real Estate
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Hansel Duran

Hansel Duran is a South Florida–based marketing and real estate consultant with a passion for highlighting local businesses and community stories. Starting with photography and graphic design in high school, Hansel has built a versatile skill set in branding, marketing systems, and real estate strategy that helps small businesses grow their visibility and connect with more customers. With over nine years of experience as a realtor in Pompano Beach, Hansel combines insider knowledge of the local market with a storyteller’s eye for detail. Whether he’s helping a homeowner navigate the selling process or featuring a neighborhood business, his goal is always the same: to support South Florida’s community through transparency, creativity, and real connections.

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