Sell Fast, For Top Dollar
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The Selling Process
It shouldn't have to be hard to sell your house. Let us help you make it easy.
1. Create A Plan and Clear Picture
We'll have a no pressure--no BS consultation to find the best option for you.
2. Create Pricing Strategy
We help you determine a price by using researched local market statistics.
3. Property Prep
You have the option to sell in as-is condition OR if you'd like to really get top dollar, we will advise you on the repairs you should prioritize.
Why Work With Us?
We provide valuable insights into the local housing market and help navigate the complex process of selling your property.
Save time and money by leveraging our expertise, network and resources.
Sell Quickly
We prioritize selling your home as soon as possible.
Top Dollar
If you prefer making top dollar VS. selling quickly then we will create a strategy for you to reach this goal.
What to expect:
Strategic Positioning in Pricing: We don't price your home to SIT, we price it to SELL using Strategic Pricing Analysis.
Schedule Media Day: Photos, video and virtual tour will get scheduled to all be shot in one session.
Physical and "Virtual" Home Staging Consultation: To ensure the "wow factor", we will provide staging advice to prepare your home for sale. We also offer "virtual" staging for vacant homes and/or empty rooms. See examples below:
Establish Show-ability: Decide if/where the lockbox will be placed and when tours are able to be scheduled. All showings will be tracked and reported.
Professional Color 2D Photography: Only the best photos highlighting the features of your home will be placed online or in any publications. We use wide-angle, HDR photos to show your home in the best light.
High-Definition Video: Walkthrough video
showcasing features and amenities
Professional 3D Virtual Tour: We create a digital open house available 24/7 for anyone with internet access to tour your property. See below:
Post on MLS and Websites: Listing will be published in over 100 websites.
Blast to Database: We market heavily to REALTORS as 95% of residential sales involve local REALTORS and we provide them with material to easily sell the property to their clients.
Advertising: We spend IN EXCESS of $1,000 every month on social media & print advertising attracting hundreds of buyers and increasing awareness in our brand. We also create an additional budget for each listing.
Market on Social Media: Facebook, Instagram, LinkedIn, Google, Youtube with targeted and retargeted ads
Monitor Listing Analytics: track online activity to optimize digital marketing.
Respond to Inquiries: We return all calls and
inquiries by the end of the business day.
Actively Prospect: We call the neighbors and other potential buyers to solicit offers.
Availability 7 days a Week: Team member on call every single day
Personal Websites: Drive organic and paid traffic to your custom property websites
Open House: Host an affective & strategic event for potential buyers to attend
Place Yard Sign: With custom QR code directing to listing.
Networking: I'm involved in mastermind's, coaching groups, business associations, and more that I'll share this opportunity in.
Setup Market Pulse: Automatic search to keep you updated on comparable sales activity in the area.
Prepare Seller Net Sheet: estimate on your closing statement so you can make the best decision.
Speak with Buyer's Lender: review details of the file and confirmation the buyer has been pre-qualified.
Escrow Deposits: Ensure earnest money is deposited into escrow.
Track Contingencies: Schedule all dates to the contract and giving notice prior.
Appraisal & Inspection: On site team member during inspection and meeting appraiser the detail report about property.
Final Walkthrough: Attend last walk-through for buyer prior to closing.
Blog
Pompano Beach Hits the National Spotlight with Discovery Channel’s Truck Dynasty
Pompano Beach is about to get a serious dose of national attention. The spotlight is on Apocalypse Manufacturing, our very own world-class custom truck shop, as it stars in the brand-new Discovery Channel reality series Truck Dynasty, premiering Tuesday at 9 p.m. Eastern.
This isn’t your average auto shop. Apocalypse Manufacturing transforms Jeeps, Hummers, Land Rovers, and more into jaw-dropping six-wheeled beasts with names like HellFire and Bone Saw often carrying price tags well north of $150,000. Now, America will get an inside look at the builds, the clients, and the wild family dynamics that make it all happen right here in Pompano Beach.
Meet the Family Behind the Builds
At the center is owner Joe Ghattas, who started souping up Jeeps as a side hustle before turning it into a multimillion-dollar business in a $10.7 million plant near Martin Luther King Jr. Boulevard and Powerline Road. His wife, Ashley Ghattas, keeps the books in order so Joe and their crew of 80 can focus on building dream machines.
Ashley’s brother Jerry Eisenband Jr. handles marketing and was the one who secured the Discovery deal while her other brother, the handlebar-mustachioed Frankie Eisenband, works alongside their father Jerry Eisenband Sr., a former car dealer who once starred in his own TV commercials back in the ’80s.
Together, they form the high-octane heart of Truck Dynasty, where big personalities and tight deadlines collide.
Big Builds for Big Names
The premiere episode wastes no time bringing in the star power. You’ll see Nick “the Wrangler” Bishop, a snake hunter whose Jeep is transformed into an amphibious camper for Everglades adventures. You’ll also spot celebrity chef Guy Fieri, who drops by to add fresh upgrades to his kitchen-equipped HellFire.
And that’s just the start! Future episodes will feature builds for none other than Shaquille O’Neal and Jay Leno.
From Pompano Beach to Prime Time
The series, produced by the same team behind Property Brothers, has been in the works since 2020. Filming began in December 2023 and ran through summer 2024, capturing the chaos, laughs, and last-minute challenges that come with delivering multi-hundred-thousand-dollar trucks to very particular clients.
While the Ghattas family hasn’t seen the final cut of all the episodes, they say the filming process alone was unforgettable and the exposure could lead to even more high-end builds coming out of Pompano Beach.
As Joe puts it: “If more folks find out about us because of it, that’s the absolute win.”
📺 Catch the premiere of Truck Dynasty on Discovery Channel this Tuesday at 9 p.m.
And if you want to keep up with more stories like this plus the latest happenings around Pompano Beach
Sign up for my free weekly local newsletter to stay update with local news:
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